Signing Up:

After you decide to sign up for Business RMS 4.0, the process is streamlined and user-friendly:

Registration: Visit the Business RMS 4.0 website and complete the registration form, entering essential business information such as business name, contact details, and business preferences.
Confirmation Email: Upon successful registration, you’ll receive an email containing your login credentials (username and password) to access your personalized dashboard.
Login to Dashboard: Using the credentials provided, you log into the system through the website. This dashboard is where you’ll manage everything from employee feedback to business reviews.

2. Setting Up Employees:

Once logged in, setting up your employees is a quick process:

Employee Setup: Navigate to the “Employee Tab” on your dashboard. Here, you will enter the first name, last name, and email address of each employee who interacts directly with customers.
NFC Feedback Cards: After entering the employee details, NFC Feedback Cards are ordered automatically, which will be sent to your business. These cards are specific to employees who interact with customers and will be used to collect feedback. Each employee will receive a card that they present to customers at the end of their interaction.
Time-Saving: Adding an employee to the system takes only 10 seconds per employee, making it fast and efficient to implement the system, even for businesses with many staff members.

3. Dashboard Overview:

Now that your employees are set up, let’s go over the main features of the dashboard, which is designed to be simple, intuitive, and easy to navigate:

Employee Tab:
This is your central hub for monitoring feedback. It displays all employees who have been assigned an NFC Feedback card and interact with customers. When you click on an employee’s name, the system shows:
- The employee’s overall feedback rating based on customer feedback.
- The business rating, which is for the customer to give feedback about the business itself (cleanliness, parking, lighting, product quality, etc.), separate from the employee’s performance.
- Download and Export Feedback: There’s an option to download and export all feedback received from customer interactions for each employee. This feature is valuable for several reasons:
  - Legal Protection: If an employee falsely claims they were fired for an untrue reason, the business owner can use the exported feedback to provide official proof of the employee’s performance, protecting the business legally.
  - Employee Meetings: Business owners or managers can print out employee feedback and use it during meetings to discuss performance, recognize top performers, and motivate employees.
  - Contests and Incentives: The feedback can be used to run contests where employees with the most positive feedback can win bonuses, encouraging them to provide even better service consistently.
Print QR Code Tab:
This feature allows you to download and print a Hi-Res PNG file of a QR Code that links directly to the feedback form. You can use this QR Code on:
- Customer invoices
- Receipts
- Flyers and printed materials Adding this extra layer of feedback collection encourages more customers to leave reviews and helps you capture feedback from those who may not have been able to tap an NFC card. The more feedback you collect, the better you can monitor employee performance and customer satisfaction.
My Account Tab:
Here, you can manage your account details and access a link to your feedback form:
- You can copy and paste this feedback form link into emails or newsletters to send to your customer base.
- This feature is valuable for generating a large volume of feedback quickly, improving your search rankings and increasing visibility without having to spend money on search engine ads. Essentially, it’s free advertising that pushes your business to the top of search results based on customer engagement.
Order Additional NFC Cards Free Tab:
As your business grows, you may need more NFC Feedback Cards for new employees or to replace lost or damaged cards. This feature allows you to order additional or replacement cards with just one click, ensuring your team is always equipped to collect feedback.
Grant Employee Access to Their Feedback Tab:
As the business owner, you have control over whether employees can see their feedback. This option allows you to:
- Grant employees limited access to view only their personal feedback, motivating them to improve their performance.
- If granted, employees will receive an email with login credentials, allowing them to access the dashboard and view their individual ratings without seeing other employees’ feedback.
Send All Reviews to Google Tab:
If you select this option, both positive and negative reviews will be automatically posted to your Google Business profile. This is useful if you prefer complete transparency with your reviews and want to showcase all feedback publicly.
Only Send 4 or 5-Star Reviews to Google Tab:
Many business owners prefer to send only positive feedback (4- and 5-star reviews) to Google. This feature allows you to control what gets posted publicly. Negative reviews are held back, giving you the opportunity to:
- Privately address issues with the customer and fix any problems before they go public.
- Once the issue is resolved, you may encourage the customer to revise their feedback, protecting your business reputation.
Google Account (Login) Tab:
This feature allows you to log into your Google account in the background, making it easy to respond to customer reviews. You can respond publicly to Google feedback without leaving the Business RMS 4.0 dashboard, saving you time and effort.
What Extra Functionalities Would You Recommend? Tab:
Business RMS 4.0 was built with input from over 20,000 local business owners. This tab allows you to suggest additional functionalities or improvements for the system directly to the developers. The team is always looking for ways to enhance the platform to meet the evolving needs of business owners like yourself.

4. Using NFC Feedback Cards:

Once the setup is complete and the NFC Feedback Cards arrive, they are distributed to your employees who interact directly with customers:

Collecting Feedback:
After each customer interaction, the employee presents their NFC Feedback card to the customer. When the customer taps their phone on the NFC card, a feedback form appears on their mobile device.
- The form contains a dropdown menu that allows the customer to choose which employee they interacted with, ensuring that feedback is linked directly to that employee.
- The form also includes two sections: one for rating the employee’s performance and another for rating the business itself, often leading to Google reviews.
- QR Code Option: If a customer’s phone does not support NFC, the employee can flip the card over to reveal a QR code. The customer can scan the QR code with their phone to access the same feedback form.
Real-Time Feedback:
Once the customer submits the feedback, you (the business owner) receive it instantly via the dashboard and email notifications. This allows you to:
- Identify and reward top performers.
- Spot problematic employees early and take corrective actions to prevent negative impacts on customer retention.
- Increase accountability: Employees know their interactions are being monitored, encouraging them to maintain high standards of service.

5. Implementation and Monitoring:

Once the NFC Feedback Cards are in place and feedback starts rolling in, here’s how you can utilize the system to grow your business:

Improving Employee Performance:
Employees with consistently good feedback can be rewarded with bonuses or incentives. If any employee receives negative feedback, you can address the issues through coaching or additional training.
Boosting Online Reputation:
By selectively sending positive feedback to Google, your business will generate more 4- and 5-star reviews, improving your online reputation and making your business more attractive to potential customers. This is especially helpful for businesses in competitive industries where online reviews can make or break a company.
Leveraging Customer Insights:
The data collected through feedback helps you understand customer preferences and areas where your business can improve. For example, if customers consistently mention long wait times or a specific employee’s poor service, you can take steps to address these issues, ensuring that your business continues to improve.

6. Long-Term Benefits:

By implementing Business RMS 4.0, you’ll experience several long-term benefits:

Enhanced Reputation Management:
You’ll have greater control over your online reputation, posting positive reviews and addressing negative feedback privately before it goes public.
Increased Customer Retention:
Regularly monitoring customer feedback ensures that you can identify and resolve issues quickly, leading to better customer satisfaction and retention.
Improved Employee Accountability:
Employees will be more conscious of their performance, knowing that their actions are being reviewed by customers, which helps improve overall service quality.
Free Advertising via Feedback Links:
By sending feedback form links to your email list, you can gather a large amount of feedback, boosting your search rankings and gaining new customers without paying for advertising.

Business RMS 4.0 is designed to simplify the feedback collection process, protect your reputation, and improve employee performance. From sign-up to implementation, every step is intuitive, ensuring that you can focus on what really matters—growing your business and maintaining high-quality customer service. The system’s dashboard is user-friendly, and the real-time feedback features give you valuable insights into your business without complicated setups or long contracts.